Whether you're a small-business owner or an established corporation, understanding the fundamentals of internet marketing will put you on a path to success. At its core, internet marketing is made up of 3 primary components: directional marketing, promotional marketing, and branding.
Directional marketing targets the consumer that is actively searching the internet for your products and services. This is the most effective type of marketing as the consumer is ready to buy and they are simply searching for the best solution. Some of the directional internet marketing services that we offer include pay per click management, search engine optimization, online directory listings, and Google Maps Placement.
Promotional internet marketing is composed of tools and techniques that can be implemented to increase website traffic and conversions. The type of tools that we use vary on a per project basis and depend on numerous factors including online objectives, customers, products and services, location, marketing budget and competition. Some of the promotional marketing services that we offer include article submissions, newsletters, press releases, banner advertising, email marketing, and reputation management.
Branding - Creating and maintaining a strong brand requires a very aggressive and well planned attack. Brand development online should be a major part of your overall branding strategy. Some of the services that we offer in this area of marketing include social media campaigns and reputation management strategies.