SEO

Ιστογνώσις ΛΤΔ Σχεδίαση και ανάπτυξη ιστοσελίδων και εφαρμογών διαδικτύου

Give visitors the information they're looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Make sure that other sites link to yours
Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our Webmaster Guidelines.

Only natural links are useful for the indexing and ranking of your site.

Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Things to avoid

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.

Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. To ensure that your preferred page is included in our search results, you'll need to block duplicates from our spiders using a robots.txt file. For information about using a robots.txt file, please visitour information on blocking Googlebot.

source: www.google.com

Ιστογνώσις ΛΤΔ Σχεδίαση και ανάπτυξη ιστοσελίδων και εφαρμογών διαδικτύου

Although your website runs on niche market, there are still hundreds or even thousands of websites that have the same specialty like yours on the search engine. So, the best way to be indexed by search engines whenever visitors type keywords is by making it stand out or be more noticeable. Since this effort can be a tough and tedious one, your decision can be to opt for a Website Design Company. 

The company has the ability to design your website by including all necessary elements or features that will be effective to attract visitors. The relevant content will also be handled so that visitors can get what they are searching for by viewing the highlighted area whenever the search term appears on the page of your website. Whatever is included onto your site will affect the rise and fall of the site traffic and the one proficient way of raising your traffic is through a SEO Services provider.

In regards to the traffic of your website, there are some points which eventually influence the run of traffic and this point can be obtained through Google’s Instant Preview tool. First off, if you are taking this effort seriously, then you should comprehend that good web design is absolutely a central point of all. In simpler words, the design of your website represents your professionalism. 

A professional website designer also holds an important role to make your site different from others. This way, whenever Google’s Instant Preview tool captures a snap shot of your site at any moment, your website can show its best performance. You should know that searchers are likely using the overall design of the website as well as the visual intent of it before they decide to give it a click. 

Second point; through SEO Services provided by an affiliated company, you will receive the assistance to manage the traffic carefully since traffic tends to keep moving. Evidently, the high-low movement of traffic and bounce rate depends on a visitors’ decision. Most of them do not read everything on a page because they don’t find what they wanted. Although your site is positioned on the first page of a search engine result page, it is possible for visitors to click, see a quick view of the site and decide to go back to the search result page because they don’t meet what they seek. And it is the time SEO puts necessary action. 

Indeed, the web design and the SEO aspect of a site are equally important for your business. The probability of achieving the goal you have established is greater due to the fact thata website with a good design, functionality and as well as a professional internet marketing strategy always has the best shot at sucess.

source: http://techicore.com/internet-tips/seo-a-it-marketing/65-both-web-design-and-seo-efforts-control-website-traffic

Ιστογνώσις ΛΤΔ Σχεδίαση και ανάπτυξη ιστοσελίδων και εφαρμογών διαδικτύου

In managing websites, you should be consistent during the growing process of the websites. Many important points should as well be paid attention to. By focusing on some points like page rank, traffic, backlinks, and more, you can keep up with the development and know what further action to take to improve the website.

As a webmaster whose job is to handle and observe the development of website almost every second, it is nearly impossible to have everything managed in a short time. You will need something to help you check the growth of the website easier and faster like SEO tools. To be precise, these tools are essential not only to help you further the SEO strategy, but also to help you to improve your marketing research.

Among many major browsers appeared today, the two popular browsers that are growing vastly are Mozilla Firefox and Google Chrome. So, there will be browser extensions needed to help you maximize the features of those browsers. Let’s start with the likely most powerful tools, it is SEO for Firefox. It works by gathering data from a number of sources such as Google, Alexa, Yahoo, Bloglines and Tehnorati for marketing details, statistics, and web rankings. The data collected is vital in evaluating a market’s value and competitive battle.

Similarly, Chrome SEO is also available that it helps out by providing details and reports which are important for SEOs like backlink checks, keyword search, bookmark counts, page ranks, and information derived from many sources. This extension comes into view after the company opens its API for third party developers.

Another powerful tool is Firebug or Chromebug. It is made use as a web development tool and it integrates with Firefox and supplements other SEO add-ons. This tool enables you to view and analyze the elements of page, to modify profile, HTML or CSS contents, and allows JavaScript at real time through a separate window or an inconspicuous bar at the bottom of the browser.

To get accurate information about essential SEO parameters of particular website at time throughout various search engines, a SEOQuake is designed for this task. This is one of SEO tools helps you to get details by displaying Google PageRank, Alexa stats, as well as indices from Google, Bing, or Yahoo. In fact it comes with other ability like underlining nofollow links, text density and you can as well do the checking and comparing or many URLs.

source: http://techicore.com/internet-tips/seo-a-it-marketing/70-powerful-seo-tools-for-your-browser-help-monitoring-the-website-growth

Ιστογνώσις ΛΤΔ Σχεδίαση και ανάπτυξη ιστοσελίδων και εφαρμογών διαδικτύου

Many businesses are now heading online and rightly so. The internet has become the defacto in marketing any business due to its global reach and speed of content distribution. 

Businesses have many ways to promote their businesses online including Search Engine Optimisation, Social Media Marketing and Pay Per Click advertising, but many forget that to be the most effective and get the best return on investment, you need to take an holistic approach to your online marketing. 

It’s not just about driving traffic to a website although many owners think this is all they need to do in order make a killing. This is not the case. 

There is so much competition on the web in almost all industries. What makes your site so different? What do you offer, that nobody else does? What is your UVP? (Unique Value Proposition)

So, lets take a look at the core ingredients to giving your website every opportunity on the web. 

Is There A Market For Your Product/Service
This may seem obvious to most, but not all. You would be surprised just how many businesses start-up both online and offline without doing any real research only to find that they go bust after a few months. 

Although it is possible to push a product or service with very little search demand by tapping into existing niches, it is difficult and may take some time to get noticed. So before you employ the services of awebsite design company, you need to make sure that there is a need for your services and that you have a strategy in place to make it happen. 

Competitor Research
So you have established that there is a market and demand for your product or service. The next thing you really need to do is find out what your competitors are doing to get the rankings, traffic and the exposure they are currently getting. 

What keywords are they targeting? What do they offer that you don’t? What strategies are they using for their link building? How strong are the competitors? Can you compete with them with the budget and time that you have available? 

All these questions and more are what you should be asking yourself. 

Keyword Opportunities
You now need to do lots of keyword research and establish the kind of keywords you will be targeting. No point in targeting “cheap cars” if the cars you are selling are expensive. 

The keywords that you target need to be relevant. There also needs to be a good mix of long tail and broad keywords. Long tails are easier to target and convert better although the search numbers are lower than broad keywords. Broad keywords can be tough to crack and may take you a long time to be able to compete for the traffic. 

A good rule of thumb with keywords is to start small with highly focused long tail keywords. As the site becomes more powerful with more page rank, trust and authority, you can then start to target the broad keywords. 

Attracting Traffic From Multiple Sources
Another thing to remember is that there is more than one way to skin a cat. Traffic can come from multiple sources including organic search engine traffic, pay per click, direct traffic, social media, blogs, forums and referral traffic. 

Depending on your business, you may want to use all of these or just a few. You need to experiment and find out which ones give you the best return on your investment of time and money. 

Usability Testing And Conversion Optimisation
This is one of the final stages and if anything, is THE most important. By doing regular usability testing and conversion optimisation you start to convert more of your visitors into paying customers. Using tools like Google Website Optimizer and third party usability testing sites, you will start to learn more about what it is your visitors really want, and ultimate learn more about what it is that makes them take action. 

If you do not do usability testing and conversion optimisation, your website will be like a bucket with a hole in it.

source: http://techicore.com/internet-tips/seo-a-it-marketing/71-why-your-online-website-promotion-needs-to-be-holistic